TRYING TO KEEP IT REAL IN POST TRUTH WORLD!!
This is the official website of Lord Lav! Rapper, Producer and DJ trying to Keep it Real in a POST TRUTH WORLD!
So Who Are You Then Bruv??
I’m Lord Lav! I’m a Rapper, Producer and DJ from Southampton UK, TRYING TO KEEP IT REAL IN A POST TRUTH WORLD!!!
What do you do?
I rap about everything from politics, to zombie apocalypses, to time travel, to alcohol abuse, to relationships and everything anywhere else in between… I also make beats and DJ too.
My style of music is a mix of my multitude of musical influences, from Hip Hop and Grime to music that is vastly different. I’ve released numerous projects such as Lord of the Dead, a concept rap album about life in the middle of a zombie apocalypse. A collaborative Time Travelling EP ‘Marvelous Adventures of the Wayback Machine’ with Drunk Pedestrians. In the world of Rap and Hip Hop, there is a lot of talk about ‘keeping it real’ without really understanding what keeping it real is. For me, it’s about trying to be honest and authentic at the same time as trying to be expressive and creative. And the challenges that come with pursuing those goals, which are arguably ever more critical in an age where facts and truth are becoming ever less valued.
Why the stupid name??
Lol, well, it’s just a name innit? My nickname is ‘Lav’ which is short for my surname (funnily enough, nothing to do with a toilet. So you can keep them boring jokes to yourself, haha. I’ve heard them all before, since the age of about 5 years old….) I decided to add ‘Lord’ in the name as a joke and also because I like alliteration. Beyond that, it’s really not that deep. I’m not a lord of any sort. And it would kind of go against my politics nowadays to be a lord too. But I’m not gonna go changing my name now. I decided my name before I developed a firm grasp of what my politics actually is. And it would be an utter ball ache to rebrand myself now. So ‘Lord Lav’ it remains….
But of course that could then lead one into a philosophical train of thought as to what branding really is anyway? And why is it deemed so necessary if one wants a ‘career’ (whatever that is) in the world of music and entertainment? Thus making the task of ‘rebranding’ so bloody clunky in the first place?… And then one could bring into question the very necessity of rebranding? The only reason I’d want to rebrand is because of a contradiction in my politics (which harbours a scepticism for the notion of hierarchy) and my ‘brand name’….. But our capitalist society in itself harbours many contradictions, thus the brand name simply highlights those very real conflicts… And perhaps it is not a scepticism of hierarchy that I harbour, but an unjustified hierarchy instead. Thus my ‘brand name’ ‘Lord Lav’ might in fact be the perfect name as it describes a justified level of hierarchy within this small space of music, art and entertainment in which I occupy?
Bore off you pretentious waffling wanker!…
Fair enough, lol. Yeh it’s Lord Lav. It’s just a name innit? It’s really not that deep haha…