TRYING TO KEEP IT REAL IN POST TRUTH WORLD!!
This is the official website of Lord Lav! Rapper, Producer and DJ trying to Keep it Real in a POST TRUTH WORLD!
So Who Are You Then Bruv??
I’m Lord Lav! I’m a Rapper, Producer and DJ from Southampton UK, TRYING TO KEEP IT REAL IN A POST TRUTH WORLD!!!
What do you do?
I create music and make videos amongst other things. Sometimes by myself, sometimes with other people…. I pretty much try and do what I feel like whilst trying to balance doing what I need to live and doing what I find fulfilling and the two don’t always overlap, probably the same as you…
Why the stupid name??
Lol, well, it’s just a name innit? My nickname is ‘Lav’ which is short for my surname (funnily enough, nothing to do with a toilet. So you can keep them boring jokes to yourself, haha. I’ve heard them all before, since the age of about 5 years old….) I decided to add ‘Lord’ in the name as a joke and also because I like alliteration. Beyond that, it’s really not that deep. I’m not a lord of any sort. And it would kind of go against my politics nowadays to be a lord too. But I’m not gonna go changing my name now. I decided my name before I developed a firm grasp of what my politics actually is. And it would be an utter ball ache to rebrand myself now. So ‘Lord Lav’ it remains….
But of course that could then lead one into a philosophical train of thought as to what branding really is anyway? And why is it deemed so necessary if one wants a ‘career’ (whatever that is) in the world of music and entertainment? Thus making the task of ‘rebranding’ so bloody clunky in the first place?… And then one could bring into question the very necessity of rebranding? The only reason I’d want to rebrand is because of a contradiction in my politics (which harbours a scepticism for the notion of hierarchy) and my ‘brand name’….. But our capitalist society in itself harbours many contradictions, thus the brand name simply highlights those very real conflicts… And perhaps it is not a scepticism of hierarchy that I harbour, but an unjustified hierarchy instead. Thus my ‘brand name’ ‘Lord Lav’ might in fact be the perfect name as it describes a justified level of hierarchy within this small space of music, art and entertainment in which I occupy?
Bore off you pretentious waffling wanker!…
Fair enough, lol. Yeh it’s Lord Lav. It’s just a name innit? It’s really not that deep haha…
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Email: lordlav@lordlav.com
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